Waiting in lines never been faster

JoySit provides a delivery to your arena sit

JoySit order screen

JoySit

Discount

35% OFF

I visit my family in the United States every year. My usual travel time is during the winter months for various reasons, one of them being the NBA season. I'm usually not a sports fan, but going to a sporting event has an entirely different feeling. I like to go to a food stand and buy a beer to get a full experience.

After almost 20 minutes of standing in line during half time, I saw the guy with the ice container with beers but it was too late - he was too far, and I thought: why not get an order by section rather than carry the ice container with beer all the time?

Problem

Imagine all these people waiting in a line for food in the half time break, now you can tell its going to be long.

A full arena during the gameThe long line at the food stands

Solution

App that lets you order your food to your seat by delivery

How its done No. 1
How its done No. 2
How its done No. 3
Solution Screen No. 4

How its done No. 1

Reaching your seat in the arena and start scanning your QR code

How its done No. 2

You getting hungry and start thinking of something to eat, so you open the app

How its done No. 3

After you placed an order the delivery gets to your seat

Solution Screen No. 4

once the delivery arrived you can enjoy your food, drinks or your time that you just saved

Research

Questions asked in order to get more data

Yes- 53%

Sometimes - 34%

No - 12.3%

Sometimes - 52.1%

No - 17.8%

Yes- 30.1%

Yes- 79.5%

Sometimes - 12.3%

No - 8.3%

Yes- 57.5%

No - 42.5%

No - 64.4%

Sometimes - 23.3%

Yes- 12.3%

Yes- 50.7%

Sometimes - 40.8%

No - 8.5%

Insights

Here are the insights from the questionnaire

Food

People bring food with them to events

Restaurants

People go to restaurants after an event

Beer

More than a half would pay for a beer at the event

Money

People don’t mind spending money at the food stands

Delivery Service

Most of the people would like a seat delivery service

Out Source

Using outsourced delivery systems, will increase profits and maintain low prices

Competitive Research

2 Apps stand out when compared to the others

Uber EatsDoorDash
More Locations
Fee Charge
Home page layout details
Costumer service friendly
Menu page layout details
Checkout Process
Payment methods
Food arrival & Its condition
Overall cost breakdown

Personas

3 personas find it difficult while buying food & drinks from the vendors

James Gershon

Frustrations

  • He has to leave the game in the middle in order to get a drink.
  • He can’t leave his kids alone in their seats to get the food.

Needs

Someone who can deliver it to his seat so he won't lose game time and watch the kids.

James Gershon

Fanatic Football fan.

emma Simons

Frustrations

  • Can't find the waitress with the ice container.
  • Don't want to miss any parts of the show.

Needs

She need a meal during the show in order to get her medicine.

emma Simons

Concert freak and an NBA fan, Taking medicine.

Jenna Shaw

Frustrations

  • Don’t wanna leave the stadium just to eat.
  • Can’t bring my own food inside the arena.

Needs

  • Cheap food she can afford.
  • Healthy food in the food stands.

Jenna Shaw

NBA Freak, Eating healthy.

wireframes

old low fidelity wireframes that changed. a lot.

Home pageInconsistent iconsHard to navigatePacked with informationDoesn't look like a button

main features

Order what's in your mind in couple clicks

A fan ordering from her phone
Delivery countdown timer

Easy to track an order

Communicate with text, and have an indicator with timer when your delivery is here

Scan your seat

Scanning through the camera or manually for easy access

final result

The whole flow

The main use case that the user has to go through till the delivery reach him

One more thing…

In England they came up with the same idea in their theaters & cinemas, cool isn't it? (it came after I designed the app)

A seat-ordering sign in an English theater